5 Things Every Business Should Know About Food Packaging in 2025
In 2025, two major themes dominate the packaging industry: legislation and sustainability. The European Union’s new directives impose stricter requirements, while consumer expectations for environmentally friendly packaging continue to rise. Here are five essential aspects every business should know about food packaging in 2025.
1. Packaging and Packaging Waste Regulation (PPWR)
The Packaging and Packaging Waste Regulation (PPWR) harmonizes packaging legislation across the EU and sets targets for the recyclability of all packaging. By 2030, all packaging must be fully recyclable, and the use of recycled materials will expand beyond plastic to include other packaging materials. The regulation also aims to reduce packaging waste and promote circular economy principles. The PPWR will come into force in August 2026. Businesses must already assess the entire lifecycle of their packaging and ensure compliance with future requirements.
2. Deforestation Regulation
The EU Deforestation Regulation has significant implications for paper and cardboard packaging, as their raw materials are linked to deforestation. Companies must prove the responsible sourcing of materials used in their packaging and ensure they do not contribute to deforestation. This requires transparency and traceability in supply chains, increasing the need for detailed reporting. The regulation underscores the importance of sustainability, particularly in environmental protection and biodiversity conservation.
3. Single-Use Plastics Directive (SUP Directive)
The Single-Use Plastics (SUP) Directive, which came into force in 2019, introduced major changes in the packaging industry, particularly for plastic food packaging. Since July 2024, beverage container caps must remain attached to the packaging, initially sparking discussion among consumers and manufacturers. Despite initial challenges, solutions have now been standardized. In January 2025, a new requirement will take effect: PET beverage bottles must contain at least 25% recycled plastic. By 2030, all plastic bottles must contain at least 30% recycled plastic. The directive continues to steer the industry toward more sustainable solutions and circular economy principles.
4. Extended Producer Responsibility (EPR) and Recycling Fees
Extended Producer Responsibility (EPR) means that companies are responsible for the waste management and recycling of the products they place on the market throughout their entire lifecycle. In Finland, this is reflected in Rinki fees and additional charges under the SUP Directive. Businesses must ensure proper reporting and cooperation with recycling organizations. EPR is not only a legal obligation but also a tool to promote responsible practices in the packaging industry. In essence, EPR ensures that packaging waste is properly recycled and processed.
5. Emerging Packaging Trends: Smart Solutions, Recyclability, and Reuse
The packaging industry continues to see innovations that combine sustainability and practicality. Smart packaging, such as sensors and QR codes, can provide information about product shelf life or recycling instructions. Reusable packaging solutions, including durable plastic or metal alternatives, are becoming increasingly popular. At the same time, the use of recyclable materials, such as biomaterials and rPET, is expanding. These innovative solutions meet growing consumer expectations for environmental friendliness and ease of use.
Conclusion
In 2025, food packaging faces new requirements and opportunities. Businesses must stay informed about regulations and consumer expectations to remain competitive and compliant. Thoughtfully designed packaging not only provides a competitive edge but also communicates a company’s strong commitment to sustainability.
